1. Gold
Claridge’s
Read review Close review : Claridge’s
Mayfair, London
Brook Street supplies a fairly ordinary London approach, all traffic and errands, until Claridge's receives us into a world of flowers, polished surfaces and Art Deco geometry. The temptation is to stand in the entrance and marvel at how much money can be made to look effortless. We follow the patterned floor through the public rooms and notice something more useful. The succession of spaces has pace: places for arriving, for waiting, for quietly watching other people arrive. The design is an experience in itself. Other hotels attach a glamorous lobby to rooms that might belong anywhere. Here the building gives us a good reason to linger before looking for a lift.
After putting the bag down, there is a small decision about whether to go straight out into Mayfair. We postpone it. Art Deco is sometimes reduced to zigzags and a handsome lamp. At Claridge's it lies in the proportions of a doorway, a floor pattern that leads the eye, a room arranged so that its elegance is apparent when people are actually using it. We take another circuit instead of rushing to our next appointment. Such wandering is an indulgence, certainly, but it is one that belongs to the hotel rather than to a billable extra. A stay here should include an hour in which nothing particular has been scheduled.
Which Claridge’s are we booking?
The most expensive possible misunderstanding happens upstairs. There is no standard 'Claridge's room' whose photograph tells the whole story. The hotel has historic-looking bedrooms, distinctly contemporary schemes and suites with their own emphatic personalities. A visitor coming for the Art Deco romance may feel short-changed by the wrong contemporary room, however immaculate it is. Before paying, we want the actual category and floor plan, a realistic view of the outlook and an answer about the bathroom, desk or connecting door we need. This sounds like the least romantic part of a luxury stay. It is how we protect the romance from the room we did not mean to book.
The spa offers a perfectly legitimate way to spend more, though we resist automatically booking a treatment. There is already a great deal to enjoy between a bedroom and the ground floor. Claridge's can also serve as a base for a furious programme of galleries, lunches and shopping, but the equation changes if we will be away from it all day. We have paid a premium for an unusually beautiful building. Spending twelve waking hours elsewhere turns the public rooms into a route between the front door and the lift. A less celebrated hotel might make better sense for that particular trip.
A hotel worth staying in
In the 2026 Condé Nast Traveller readers' poll Claridge's came first among London hotels, a distinction that confirms the hold it has on visitors' imaginations. Our Gold is for a narrower, harder-to-copy quality: we enjoy the hotel while doing nothing more ambitious than being in it. The room still has to be chosen as carefully as any serious purchase, and the expense will not suit everybody. But when an occasion deserves an arrival as memorable as the evening itself, Brook Street is an excellent place to put down a suitcase. We eventually go outside. For once, it feels like breaking away from an attraction rather than setting off to find one.