Independent
Countrylook recognition is editorial. Payment, advertising and commercial relationships do not determine the result.
ESTABLISHED 2006
Britain’s independent guide to the places, people and experiences worth seeking out.
Countrylook helps people decide where is genuinely worth going, staying, eating and discovering across Britain.
Explore the Countrylook Awards2006Established
20 yearsLooking closely at Britain
60+Journalists, critics & specialists
c.1mAudience
COUNTRYLOOK
We look beyond what is simply popular to find what is genuinely worth discovering.
Countrylook travels Britain in search of exceptional places to stay, eat, visit and explore, and the people whose work gives a destination its identity.
Our guides and awards are shaped by first-hand experience, specialist knowledge and independent editorial judgement.
THE COUNTRYLOOK AWARDS
Our highest distinction.
Destination by destination, the Countrylook Awards recognise exceptional hospitality, food, culture, creativity and local character.
Recognition cannot be bought. When Countrylook puts its name behind something, it means we believe it deserves your attention.
Explore the Countrylook AwardsHOW WE JUDGE
Judgement before popularity.
Category-specific
A pub is not judged like a hotel, and an artist is not judged like a restaurant. Each field has standards appropriate to what it does.
Worth seeking out
Our central question is simple: is this exceptional at what it does, meaningful to its place, and worth sending our readers to discover?
DESTINATION EDITION 01
Whitby.
Countrylook looks at a destination as a whole: where to stay, where to eat, the pubs worth knowing, the experiences worth making time for, and the artists, makers and people who give the place its identity.
Discover the Whitby AwardsEXPLORE BRITAIN
A country best understood place by place.
From countryside and coast to towns and cities, Countrylook follows the places, people and experiences that make a journey worthwhile.
TWENTY YEARS OF COUNTRYLOOK
Looking closely at Britain since 2006.
Countrylook began with the countryside and a fascination with the places, traditions and people found within it. That curiosity now takes us across coast, village, town and city, without losing the eye that started it.
We look for character, originality, skill, hospitality and the things that give somewhere its identity.
OUR PURPOSE