10 Emerging British Fashion Brands to Watch in 2025
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Where Innovation Meets Identity: The UK’s New Generation of Style Leaders
British fashion has long been a powerhouse of creativity. It’s the birthplace of punk, the stronghold of tailoring, and a launchpad for some of the most boundary-pushing designers in the world. But while giants like Burberry and McQueen continue to dominate headlines, a quieter revolution is happening in the wings.
As we look to 2025, a new guard of British fashion brands is rising. Labels defined by bold aesthetics, thoughtful production, and unfiltered originality. These are the names making their mark across runways, Instagram feeds, and sustainable streetwear capsules. From art school upstarts to digital-first designers, here are ten emerging British fashion brands that deserve your attention right now.
Founded by Foday Dumbuya, Labrum blends West African heritage with sharp British tailoring. The brand creates meaningful fashion steeped in storytelling, often referencing migration, identity, and diasporic culture. Labrum's designs are at once political and poetic, offering modern menswear with rich cultural context and impeccable structure.
2. Ahluwalia
Priya Ahluwalia's namesake label is a frontrunner in conscious fashion. Combining her Indian-Nigerian heritage with streetwear sensibilities, Ahluwalia is known for bold patterns, repurposed materials, and inclusive narratives. Her brand sits comfortably at the intersection of sustainability and style. Vibrant, rooted, and future-facing.
If rarity defines value, Thackray is gold. This boutique British label produces ultra-limited runs of silk scarves, just 50 pieces per design. Each scarf is a fusion of abstract art, concept design, and poetic narrative, crafted in England from the finest mulberry silk. Drawing from philosophy, nature, and British symbolism, Thackray scarves are quickly becoming cult collectibles. It’s fashion as fine art, worn as a whisper of identity.
4. KNWLS
Formerly known as Charlotte Knowles, KNWLS is a London-based brand reimagining femininity with an edge. Think corsets, mesh, and distressed textures, often layered with technical fabrics and surreal silhouettes. Loved by musicians and models alike, KNWLS is part 2000s revival, part post-apocalyptic chic.
5. Sinead Gorey
A name blowing up on TikTok and underground fashion circles, Sinead Gorey fuses club culture with futuristic glam. Expect neon, latex, body-con fits, and unapologetic attitude. Her work channels South London nightlife into wearable performance art, proving that fashion can be wild and deeply personal at once.
6. Saul Nash
Blurring the line between athleticwear and dancewear, Saul Nash creates garments that are meant to move. A choreographer-turned-designer, Nash injects fluidity into every piece, using zippers, stretch knits, and ergonomic paneling. His collections are often performed, not just shown, redefining the fashion show as a kinetic experience.
7. Tolu Coker
With deep roots in journalism and visual storytelling, Tolu Coker's fashion label brings Black British narratives into the luxury space. Her collections often include screen-printed denim, gender-fluid silhouettes, and collage-style graphics. Coker is as much a documentarian as a designer, creating pieces that carry social messages with sartorial clarity.
8. Per Götesson
An alumnus of the Royal College of Art, Per Götesson is known for sculptural denim, asymmetrical cuts, and deconstructed tailoring. His clothes carry a raw vulnerability, often pieced together like wearable architecture. Götesson challenges masculine archetypes and embraces imperfection with quiet confidence.
Calling herself an "alchemist of fashion," Eirinn Hayhow hand-dyes her garments using plants, crystals, and herbs. Each piece is a wearable spell, a spiritual, psychedelic alternative to fast fashion. With shapes inspired by nature and production rooted in mindfulness, Hayhow's work offers an eco-conscious path to radical self-expression.
10. Chopova Lowena
Few brands blend folk tradition and punk energy like Chopova Lowena. Founded by Emma Chopova and Laura Lowena, the brand is famous for its kilt skirts with heavy hardware and clashing prints. It’s maximalist, genderless, and unapologetically weird. Their hybrid identity reflects both their Bulgarian roots and British irreverence.
The Takeaway: The Future of British Fashion Is Already Here
These emerging brands aren't just up next. They’re defining what fashion is becoming. Whether it’s through sustainability, multicultural expression, or subcultural influence, each label brings something vital and visceral to the table. In 2025, British fashion is evolving from the ground up, and it’s more diverse, experimental, and meaningful than ever.
Keep your eyes on these designers. They're not just setting trends, they're changing the conversation.